Wix eCommerce Website Builder – Customizing Your Storefront

Wix eCommerce Website Builder – Customizing Your Storefront

You might want to take a look at this awesome video Wix has put together for their Wix Editor before we delve deeper.

Well if you opt to decide on a template there clearly was an opportunity you will need to make near to zero customizations, maybe tweak the colors to appeal to your brand.

However, let’s check out on a fundamental layout what can be done if you don’t desire to use a premade template.

For the given example we are going to make use of the One Page Layout and add Wix Store to it.

After adding Wix store from the Apps menu your eCommerce store will most look that is likely that.

Assuming you decide to build it from “scratch”.

Now to your most aspect that is important of.

The drag and drop editor and also the power to dynamically change aspects of your design by just clicking on the element in the template.

From the left side is most of your “Action Bar” which you can add and customize certain components of your store.

The first part of the Action Bar

Enables you to edit the aspects that are following

  • Your website menu
  • Members Page
  • Store Pages

Since our company is discussing the greatest eCommerce website builders we have been planning to only focus regarding the eCommerce region of the editor.

In this instance, you will be able to customize your; Product Page, Cart Page and Thank You page if you click on Store Pages.

It’s time to give your store your personal touch after you customize your store pages.

The element that is second of Action Bar

You are selling allows you to pick the pitch-perfect background that will resonate with the products.

It’s important to choose the right background for your eCommerce store and website in general.

Because it shall reflect your brand!

Wix gives you a range that is huge of images for you really to choose from as well as videos.

Which will make your store look professional and elegant!

Therefore trustworthy to potential prospects.

The element that is third of Action Bar allows you:

To include a tone of design features to your store and ensure it is exactly as you would like!

You can add various design aspects as you can see through the add section.

Additionally, you could add other elements that are website a blog as an example.

Although in the event that you hover throughout the store category you will be able to add the next eCommerce store functionalities:

  • Grid Product Gallery
  • Slider Product Gallery
  • Product Widget(that allows you to feature a certain product or products on the top or below the gallery)
  • Add A Shopping Cart Software
  • Incorporate Add to Cart buttons
  • Other additional applications (Live Chat, Forms, etc.)

Each aspect you insert in your store you can freely move it on the template and exactly add it as you prefer!

Thus rendering it a great option in mind if you want to build an eCommerce store exactly as you have it.

The element that is fourth of Action Bar

Is the Wix App Market.

It even more where you can find additional eCommerce solutions to integrate within your eShop to supercharge!

I will miss the next two elements since they are kinda irrelevant to eCommerce.

The fifth element is your upload manager where you could manage your uploads and also the sixth is there because I was dumb enough to add a blog section as well. ??

The Sixth and most Important Element

Is the command center of one’s eCommerce store from here it is possible to:

  • Manage your orders, add products and more
  • Store Pages
  • Adding Store Elements

Basically, from this tab alone it is possible to manage a lot of the aspects we mentioned into the previous sections.

You may ask why i did son’t show this through the begging and stay completed with Wix.

Because, i needed to exhibit you a overview that is full of Wix Editor as well, to have a better understanding of how exactly to expand it even more!

And that concludes the overview of the editor, even though you will need to save money than an hour or two in order to become familiar with it.

Wix eCommerce Website Builder Advantages

The Wix Editor has so many advantages that are creative!

Let’s get rolling.

The Editor:

The edits you make on your own storefront directly reflect the design that is overall of storefront, therefore you’ll never be at nighttime when it comes to making the best edits!

It’s ideal for amateurs that want to start selling in just a few minutes if you use Wix ADI to construct their store.

Wix wants you to build a brand and that is why the majority of its features are targeted on designing the perfect eCommerce store.

Nobody is able to argue that Wix has many of the very appealing designs and templates available which will be an important advantage if you’re interested in a specialist look at a low cost.

Outside of the editor:

Multilingual support is a aspect that is huge contrast with other eCommerce website builders.

Which allows you to definitely translate all of your website into a different language to reach a lot more people.

And more people means extra sales!

Wix eCommerce Website Builder Cons

Most of the major cons of Wix eCommerce website builder are actually outside of the builder.

As an example, limited marketing automation features and integrations ensure it is a less appealing option for a seasoned eCommerce professional.

5. X-Cart – An under-one-umbrella eCommerce solution provider

X-Cart eCommerce Builder Overview

X-Cart may be the oldest PHP eCommerce solution provider out there – its history begins back in 2001, during the very origins of online sales (when eCommerce as a phenomenon just began to evolve).

However, this platform can’t be called old or outdated, we’ve checked it out. To the contrary, it is fast and progressive and possesses every tool & feature that a contemporary store that is online need.

X-Cart is actually an amazing blend of contrasts: it’s complex yet resource efficient, it is customizable and upgradeable yet stable, it is easy-to-maintain yet gives an admin full control.

What distinguishes X-Cart among other website builder expert site eCommerce solutions is that it comes down with the full number of services from the comfort of its developers.

They will have in-house tech support team (available 24/7, btw), developers and designers, provide their very own hosting, and SEO audit and optimization.

This solution suits small, medium, and enterprise-level corporations and that can fulfill the needs of retail, B2B, international and multi-channel sales, marketplaces and WordPress-based sites.

X-Cart eCommerce Website Builder – Themes

Into the X-Cart built-in App Store, you can easily choose among over 80 free and paid themes – all gorgeous and 100% responsive, which means your store will look and work equally good on any device, be it desktop, tablet or smaller mobile device.

Those individuals who have certain technical skills may even develop their very own website theme as X-Cart is an code platform that is open.

Every graphic template was fashioned with customer needs and preferences at heart.

What’s more, most of the themes are lightweight, which leaves extra resources for more visitors to your site. More visitors + attractive interface = higher conversion rates.

X-Cart’s eCommerce layouts are organized by industry (Apparel, Fashion, Autoparts, Books, Furniture, Military, etc.), which simplifies the process of choosing your chosen.

After you select the theme that suits your business needs, you might leave it as is, which would be great, or customize it, which will make your store even more buyer-friendly.

X-Cart eCommerce Website Builder – Customizing Your Storefront

Okay, now which you’ve found your theme of preference, you can begin customizing it to mirror your brand’s uniqueness. X-Cart offers a handy template and layout editor when you look at the webmaster mode.

It is possible to drag and drop layout blocks or edit texts right on the storefront along with switch layouts and add or remove blocks there.

Additionally, you can develop a new template from scratch or edit any ready theme files into the admin backend but that will require certain coding skills.

X-Cart also provides on-demand design creation services, either centered on a template that you chose or completely from scratch. Considering the fact that X-Cart’s open-source, you are able to just draw exacltly what the site should seem like and X-Cart designers will code it.

X-Cart’s Pros

X-Cart provides the admin control over the whole website, the admin backend is when you handle your store. It’s choke-full of varied tools for administration, yet the interface is intuitive, so overall, it is easy to use.

As a successful business that is online, one of your main priorities should be your clients’ comfort visiting your internet site and buying from you. To do this, X-Cart offers an intuitive interface, simple and easy clean-looking storefront and a variety of checkout options, languages, currencies, etc.


Being an open-source software, X-Cart is highly customizable. Also, the basic functionality can be extended with 1000+ plug-ins in the built-in App Store – exactly like you install games and apps in your Android or iOS device.

Cost of ownership:

X-Cart’s enterprise-level package seems fairly cheaper than most alike solutions, given that you only pay money for the application once vs. once a year, which other companies, like Shopify or BigCommerce, offer.

The big advantage is zero transaction fees. You won’t have to share your earnings – profit!

X-Cart’s Cons

With regards to usability and value of Enterprise plan, X-Cart is a solution that is rather choosable.

Its pricing starts from the Free edition and ends with $5,995 for a lifetime license. Mind you, this is simply not the cost that is total you’ll still need to host it somewhere.

Hosting might also cost you quite a doubloons that are few. X-Cart is a complex piece of software and most likely won’t work properly on cheap shared hosting.

However, X-Cart offers their hosting that is own service from $30 every month. The thing that is good, for the price you obtain round-the-clock support, fully-managed VPS hosting and the servers trimmed specifically for X-Cart. So you will just like the speed of your site.

The option that is free fully functional and contains most of the necessary features, in other words. it is not a demo, you can easily totally sell your products or services with it. However, its functionality is somewhat limited, particularly in regards to SEO and marketing tools.

Although X-Cart is open-source and customizable, you will need coding that is certain to tweak its functionality. Design – not so much utilizing the webmaster mode.

So in conclusion, X-Cart’s cons are:

  • Limited features in the Free edition.
  • The need to locate a good hosting or opt-in due to their services.
  • Significance of programming skills if you’d like to add custom functionality.

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